Canon: EOS Explore
Canon's lens brochure used to be a dull, technical booklet aimed at professionals. The brief was to create a magazine-style version with editorial content aimed at enthusiasts in print & digital form.
My role was to lead the design and production, setting up InDesign templates for print, and creating the digital version with Adobe DPS. It allowed additional content and interactivity over print. Included image galleries, interactive lens choosers, video content etc.
Adapted layouts for iOS and Android, and translations into 9 languages including English, German, Arabic, and Russian.
Role
Interaction, UI & Production Designer
Agency
Possible
Client
Canon
Date
January – September 2014